AWE Ingredients

AWE Cosmeceuticals understands the benefit of delivering active ingredients to the skin, with minimal interaction from additives. In order to achieve these pure results AWE Cosmeceuticals use as few ingredients as necessary and deliver them via an airless system.

One of our favourite ingredients is Piperine, it is derived from the Piper Longum plant, used extensively in Ayurvedic medicine. This ingredient acts as a penetration enhancer, to help deliver active ingredients. It is a natural alternative to ingredients such as Propylene glycol. You can find it in indiraa Age Recharge Serum and indiraa Age Recharge Moisturiser.

Putting your safety first, the AWE Cosmeceuticals range contains NO: Sodium lauryl sulphate (SLS), Sodium laureth sulphate (SLES), Parabens, Harsh Chemicals or known irritants, Formaldehyde Releasing Agents (such as Methylchloroisothiazolinone, Methyllisothiazolinone, Imidazolidinyl urea), Propylene Glycol, PEGs (Polyethylene Glycol), Mineral Oils, Artificial Fragrance of Colours.

AWE Cosmeceuticals also do not contain Triethanolamine or Phthalates.

All formulations are biodegradable, have NO animal testing and are packaged in minimal and recyclable packaging. Formulations are vegan (our mask does have honey in it) and any fragrances are 100% natural. Please note that this list is not exhaustive and we continue to improve and refine our formulation to offer you the safest and most effective natural skin care we can.

 

 

 

OUR INGREDIENTS

“With the world’s largest pharmacopeia at its disposal, Ayurveda provides a wealth of natural ingredients to beautify the skin and promote a youthful, healthy complexion. At AWE, I personally select each and every ingredient that we blend into our range of products”.  Rebecca Powne

Actives / Peptides / Antioxidants

At AWE, we pride ourselves on delivering to you, products that work, selecting the best in effective antioxidants, peptides, fruit extracts and acids. Our list of goodies is long, however below are a few actives you’ll spot across the range.

Rasayana Herbs

Rasayana or rejuvenation is a whole branch of medicine in Ayurveda, to re-store youth, vigour and immunity. Many rasayana herbs are adaptogenic, meaning they are useful for reducing stress levels in the body and help in maintaining homeostasis.

Ayurvedic herbs we use;

Amla (embilica Officianalis), Ashwagandha (Withanis sominifera), Gotu kola (Centella Asiatica), Yastimadhu (Glycyrrhiza glabra), Honey, Gingko biloba, Basil (Ocimum basilicum), Coconut Water, Aloe vera, Indian Frankincense, Sandalwood, Tumeric (Curcume longa), plus more!

Peptides

A series of two or more amino acids connected by peptides, amide bonds. These may be natural/biological or artificially manufactured. Peptides have become a buzz word in cosmeceuticals because they are very effective.

Some peptides we use;

Hexapeptide - 51 amide, Palmitoyl Tripeptide-38, Oligopeptide-10, Acetyl Hexapeptide-50, Tripeptide-10, Tripeptide-1.

 Vitamins / Amino Acids

Just as vitamins from our diet, help balance our bodies energy levels, we use vitamins in the AWE range, to help balance our skin’s energy levels.

We use Vitamin C to help increase collagen production, Vitamin B3 (Niacinamide) to help brightening skin and increase skin elasticity and Vitamin A (Retinol), an effective anti-ageing vitamin, capable of reprogramming skin cells.

L Arginine is an amino acid with free radical scavenging properties, helping to slow down the ageing process and protect our skin from environmental factors.

Carnosine, Proline and Lysine for anti-glycation and cellular repair.

Oils

We use oils extracted from both the plants and seeds, to offer the most concentrated benefits. Just a few of the oils highlighted within the range are from Sandalwood, Hemp seed, Pomegranate seed, Raspberry seed, Jasmine and Shea Oil.

Preservatives / Surfactants

AWE aims to seek out the best in natural preservatives such as P-anisic, a basil derived preservative and Glyceryl Caprylate, derived from coconut. These are then further supported by self-preserving, airless packaging to protect this natural goodness from sunlight and aeration, keeping actives in optimal condition for the best performance.

Offering gentle cleansing, AWE elected to leave out the harsh, drying surfactants such as  SLS, SLES and instead use plant derived cleansers from coconut, glucose and fermented sugar to naturally cleanse, whilst keeping your skin in balance.