As we know, a myriad of both internal and external factors can contribute to the visible signs of ageing. The widely used terminology and theory of ageing is that free radicals or oxidants work over time to degrade these young, healthy skin cells. This can dramatically alter the cells DNA leading to fine lines and wrinkles….ageing as we know it!
The signs of ageing
Signs of ageing can be wide and varied but can include skin tone and firmness being compromised, and lines and crevices appearing in the skin surface along with pigmentation issues.
Environmental pollution, sun/UV rays, stress, X-rays and other photosensitive processes, alcohol and drugs are also all thought to lead to premature ageing.
Skin imbalance is also a leading cause of ageing. Inflammation and other conditions can encourage the production of free radicals.
Throughout the differing seasons and elements of the year, we can often see our skin quickly become sallow and drab from brisk outside air and ramped up air-conditioning. This can throw out our skin texture, tone and appearance.
Ayurveda + ageing
As our skin ages, it lacks the moisture that it once had. For certain Ayurvedic skin types, and particularly those with a Vata dosha whose skin already leans towards dryness, this can be particularly problematic. People with Vata doshas have to think carefully about ways that they can keep their dosha in balance as they age in order to minimise the signs of premature ageing. Certain practices might include using moisturisers that are rich in ingredients such as coconut oil or almond oil, and consuming food such as ginger, which can boost skin moisture.
So, what is Retinol?
Antioxidants are considered to be the pinnacle of anti-ageing treatments as they hold the power to reduce the effects of free radicals on our healthy skin cells. Vitamins A, C and E are commonly used in skincare for their antioxidant effect, with Retinol, derived from Vitamin A, considered the essential ‘workhorse’ to help combat tired, ageing skin.
Discovered over 80 years ago, Retinol is considered one of the most researched skin care ingredients on the block. Retinol, a derivative of Vitamin A, has been shown to have a multitude of significant effects on the skin, from acting as a potent antioxidant, protecting skin from free radicals, stimulating cell growth, and aiding the in the repair of damaged skin cells.
As a cell-communicating active, Retinol links to most skin cells promoting its productivity in revitalising the complexion for brighter, more youthful looking skin.
Retinol works on a cellular level to help maintain optimal health of our skin. It is a fantastic companion for ageing or acne prone skin, as well as skin suffering pigmentation. Skin cell receptors learn to recognise retinol and build up absorption and tolerance to this potent and effective active.
The magic of Retinol works directly on the skin’s matrix of collagen and elastin, therefore fortifying the skin against skin damage over time, delivering a brighter, smoother and more youthful appearance.
Over time, Retinol has been shown to:
- Reduce the appearance of large pores caused by sun damage or congestion.
- Stimulate your skin’s natural collagen production
- Minimise existing and prevent new fine lines & wrinkles
How does this magic ingredient work?
Retinol acts as a potent free-radical disruptor meaning that it uproots the process that causes skin often look aged and sallow. This disruption is two-fold, reducing and indeed preventing fine lines and wrinkles as well as stimulating the production of collagen, essential to the skin’s structure and integrity.
Once absorbed into the skin Retinol automatically converts into Retinoic acid, a compatible format that directly speaks to the skin cell receptors and adjusts their behaviour, encouraging a more rapid cellular turnover.
AWE’s ‘VITAMIN POWERHOUSE’ of Vitamins A, B, C + E to the rescue!
The unique blend of AWE Cosmeceuticals codayati Renewal System results in the visible improvement of fine lines, wrinkles, pigmentation and blemishes.
This vitamin A based pure-encapsulated 1% retinol lotion, helps encourage superior results and can be used daily. Using innovative and natural Cyclosystem technology allows the potent actives of Retinol and Vitamin C to be delivered in their pure form for optimal performance and minimal sensitivity.
This potent combination of 1% Pure Retinol (Vit A), Niacinamide (Vit B3) and Ascorbic Acid (Vit C), together with Vitamin E, aid in the visible improvement of pigmentation and blemishes. Gotu Kola and Indian Gooseberry are also added into this blend to strengthen and promote healthy skin.
Suitable for all skin types, even sensitive skin.
Retinol is best introduced slowly into the skincare routine. AWE recommends that a new user commence with application once or twice a week, until tolerance is established and can then be used daily. The Renewal System is designed specifically to work in conjunction with and accelerate the benefits of any AWE Serum, so remember to combine with your anti-ageing, lightening, calming or clearing serum too!
Application: Apply 1-2 pumps at night onto cleansed skin. Massage over face and décolletage. Allow to absorb thoroughly prior application of any other product. A moisturiser is not necessary, however may be applied if desired. For optimal results, ensure adequate time is left before the application of a moisturiser.
Important: Always use a sunblock during the day, when using a retinol based product to offer your skin added protection from the elements.
codayati – the essence of acceleration
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