Cleansing is one of the most important steps of any skincare routine. It gets rid of your makeup, oil, dirt and other impurities, leaving a blank slate for the rest of your skincare. Properly cleansing your skin can reduce skin irritations and breakouts - have we mentioned how important it is yet??

Summer is a beautiful time filled with sunshine, good times and lots of outings. Here’s why cleansing matters most in Summer:

You’re wearing more sunscreen

Whilst SPF is important everyday, it’s likely you’re wearing it more in Summer. The sun is stronger and you probably have a lot more beach days! SPF helps protect your skin but can also leave it super greasy. A good cleanser will work with your skin instead of against it to remove the sunscreen without stripping away the natural oils of your skin.

You’re outside more


Good weather = more time in the great outdoors = more exposure to pollutants. Having a daily cleansing routine will help you get rid of any dirt or dust that has built up on your face during the day. 

Your diet could be causing oilier skin than usual


The holiday season plus warm summer nights mean you’re probably going out more, eating more unhealthily and drinking more. Research suggests that consuming higher levels of sugar, salt, fried foods, soft drinks and alcohol can lead to oiler skin. A cleanser can help wipe away that excess!

The solution to all this? AWE’s vimala Gentle Cleanser


Gentle enough for daily use and around the eye area, the Gentle Cleanser will remove excess oil, make-up and pollution without leaving the skin tight and dry. Using the most gentle cleansers along with Ashwagandha and Amla for antioxidant benefits.

Want to know how to layer your skincare most effectively? Read our article here.

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